SAFETY EDUCATION THROUGH ENTERTAINMENT

MODERN DAY REBOOT

IN DEVELOPMENT.

"Mr. Safety & the Safety Bratz" History and Future

TV, Events, Performances

Long before the internet and smartphones transformed childhood, the Safety Bratz were already setting the standard for youth education. As trusted champions of childhood safety, the Bratz were regularly featured on television, brought their high-energy message to hundreds of live community events, and launched massive school tours that electrified assemblies across the state. This rich history of live-action entertainment isn’t just our past—it’s the proven, field-tested foundation we are using today to conquer modern digital threats.

Digital Content and Live Tours

Today, the mission enters a powerful new era. The world has changed, and so have the threats—which is why we’ve evolved beyond traditional media to meet kids exactly where they are. By combining premium, fast-paced digital content, interactive music streaming, and immersive online resources with our legendary, high-energy live school tours, we are creating a 360-degree shield for modern youth. Beyond teaching kids to navigate the digital world; we are giving them the real-world reflexes to outsmart it, both on and off the screen.

Fan Club & Merch

We're building more than a safety brand and non-data-colleting-ad-free safe platform for families; we are building a cultural movement that kids actually want to be a part of. We are turning digital safety into a badge of honor. The all-new Safety Bratz Fan Club gives members exclusive access to interactive challenges, private music drops, and a community of peers committed to staying safe online. Plus, our upcoming line of premium, street-style merch—featuring limited-edition hoodies, graphic tees, and real-world gear starring Jet and the crew—takes the movement off the screen and onto the playground. It’s not just about protection; it’s about making cyber safety cool, loud, and unmistakable.

ABOUT KIDS INC.

Since 1990, KIDS INC. has been on a mission to Create, Educate, Entertain, Inspire, and Empower. Originally founded as a youth performing arts organization focused on safety education and abuse prevention, KIDS INC. has evolved alongside technology to address the single biggest challenge facing modern families: digital safety.

Today’s social media landscape exposes young people to data tracking, invasive algorithms, privacy violations, and inappropriate content. KIDS INC. believes that youth talent, entertainers, artists, athletes, and creators deserve a space to shine without sacrificing their digital well-being.

🎤 High-Energy School Tours That Turn Safety Into a Superpower

The Benefit: Traditional safety lectures often bore middle schoolers, but the Safety Bratz LIVE Tour featuring Jet transforms critical digital citizenship into an unforgettable, high-energy pop-rock concert experience. By combining live performances, rhythmic chants, a live game-show, and interactive, device-free crowd participation, we lower students' defenses and make cyber safety instantly "cool." The Result: Schools get a turn-key, premium assembly that leaves students energized and actively chanting life-saving rules like "Stop, Block, and Go" long after the stage lights go down.

📚 Field-Tested Classroom Kits and a Zero-Device Curriculum

The Benefit: Our Safety Bratz Education Materials bridge the gap between unforgettable music and concrete behavioral habits. Designed specifically for modern, phone-free classrooms, these printable layouts and teacher guides use active listening, peer-to-peer discussion, and paper-based simulation puzzles to build critical digital reflexes without requiring a single screen in the classroom. The Result: Educators receive structured, zero-prep modules that seamlessly integrate into health, advisory, or technology classes, giving them the exact tools needed to tackle complex modern threats like phishing, cyber-bullying, sextortion and AI scams.

🎭 A Groundbreaking Live-Action & Animated Crossover Universe

The Benefit: Our upcoming Safety Bratz and Jet Series blends real-world adolescent social dynamics with stylized animation to make invisible digital threats highly visible. By watching Jet and the Safety Bratz navigate fictional tech landscapes—like battling malware monsters or outsmarting data-harvesting corporate "glitches"—students learn to conceptualize abstract concepts like phishing, AI voice clones, and dark patterns. The Result: Students develop natural "cyber intuition," learning to recognize the warning signs of online manipulation by seeing their favorite characters model real-time behavioral defenses on screen.

Legacy meets Innovation

A 35-Year Legacy of Protection, Reimagined for the AI Era.

Since 1990, KIDS INC. has been on the front lines of child safety education. From the beloved history of the Safety Bratz to today’s modern curriculum featuring Jet, we have spent over three decades teaching kids how to spot danger before it strikes. We don’t just talk about cyber safety—we build the musical hooks, classroom curriculum, and family tools that turn instinctual "quick-taps" into life-saving tactical pauses. The Value: Teachers and parents get field-tested, zero-device classroom materials engineered by trusted non-profit pioneers, giving the next generation the mental armor to outsmart predators, algorithms, and AI voice scams.

Where Youth Talent Shines and Parents Find Peace of Mind.

Mainstream social networks treat children’s attention as a commodity, exposing young creators to addictive algorithms, data harvesting, and stranger danger. Powered by KIDS INC., kidsinc.ONE completely flips the script. We’ve built a private, subscription-based, invitation-only digital studio and talent incubator where aspiring artists, performers, and athletes can showcase their skills, connect with fans, and play ad-free games in a 100% human-moderated sandbox. The Value: Young creators get a secure platform to launch their dreams without sacrificing their mental health or digital privacy, while families get the ultimate guarantee of a closed, verified, stranger-free environment.

Education Through Entertainment

To hear how Jet introduces these foundational security principles, check out this kidsinc.ONE Presents Jet Demo to see the musical legacy in action. This video directly illustrates the musical and character-driven approach KIDS INC. uses to engage children in learning how to stay safe.